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Amazon · Walmart · Target
Your listing is leaving money on the shelf. Here's exactly why.
Instant PDP audit. Real retail data. Built by someone who's sat on both sides of the table.
Built by a former Sr. Amazon Vendor Manager
URL / ID
✓ Extracted:
1
2
3
Try:
Amazon URL ·
ASIN ·
Walmart URL ·
Target URL
LIVE — pulled directly from the retailer
SCANNING LIVE DATA
// BATCH ANALYSIS IN PROGRESS
About ShelfScore
Built by someone who's been on both sides.
ShelfScore exists because we got tired of watching brands lose sales to fixable problems — titles too long, bullets burying the lead, images that don't convert, keywords missing entirely. We built the audit tool we wished existed when we were managing vendor portfolios and running digital shelf strategy at Fortune 500 CPG companies.
$XXXm
AMAZON VENDOR PORTFOLIO MANAGED
3
RETAILERS AUDITED IN REAL TIME
10+
YEARS RETAIL & CPG EXPERIENCE
<60s
FROM URL TO FULL AUDIT REPORT
What ShelfScore does
Paste any product URL from Amazon, Walmart, or Target and get a full PDP audit in under a minute. We pull live data directly from the retailer — actual title length, image count, bullet quality, review velocity, BSR rank — then run it through an AI layer trained on retail buying criteria to score every element of your listing.
The output isn't generic advice. It's specific, ranked, and actionable: exactly what to fix, why it's costing you, and what the top competitors in your category are doing instead. We also pull live Google Shopping data to show you where your product is and isn't appearing in search, and estimate unit economics so you can see how content quality affects your margin.
Who built it
ShelfScore was built by a former Amazon Senior Vendor Manager who spent years managing a $XXXm vendor portfolio across Home, Kitchen, and Grocery categories — sitting across the table from brands, evaluating their content, and deciding which products got placement, deal events, and search visibility.
After leaving Amazon, that same experience went brand-side — running digital shelf strategy at Fortune 500 CPG companies, managing Salsify implementations, coordinating content across retail partners, and watching firsthand how much revenue slips through the cracks when a PDP isn't optimized.
ShelfScore is the tool that bridges those two perspectives. It thinks like a buyer and speaks like a brand.
What makes it different
🛒
Built on live retail data, not estimates
We pull directly from Amazon, Walmart, and Target in real time. Your audit reflects what's actually on the shelf right now — not cached data from a third-party database.
📊
Category intelligence, not generic advice
Every audit includes live trending products from your category, showing exactly what's winning and why. Your quick wins are ranked by estimated revenue impact, not alphabetically.
🔍
Google whitespace you can actually act on
We run a live Google Shopping search against your product and show you exactly where you're visible, where you're missing, and what search intent gaps your competitors are capturing that you're not.
🧠
Expert Take — a real buyer's eyes on your listing
Beyond the automated audit, you can hire the person who built this tool for a named, written deep-dive on your catalog. The kind of frank assessment you'd only get if you knew someone on the inside.
Ready to see what your listing is missing?
Run your first audit free — no account needed, no credit card. See exactly where your PDP is losing you money.
Or get in touch about an Expert Take or consulting engagement.
Simple pricing. Serious results.
From your first free audit to a full retained engagement. Pick what fits where you are today.
Free
$0
/month
Try it. Trust it.
3 audits per month
Amazon, Walmart & Target
PDP score + top 5 quick wins
Full 6-area breakdown
Google whitespace check
No credit card needed
MOST POPULAR
Pro
$19
/month
For active sellers & brand managers.
Unlimited audits
Amazon, Walmart & Target
Full audit + competitor intel
Profitability estimator
Google whitespace analysis
CSV export & audit history
Agency
$99
/month
For teams managing multiple brands.
Everything in Pro
Bulk ASIN upload
White-label reports
Client workspaces
Priority response
Monthly strategy call
Expert Engagements
Need a real human in the room?
The tool does the scan. The expert does the thinking. Hire the ex-Amazon Senior Vendor Manager behind Shelf Score for a deep-dive, a day of work, or an ongoing retained relationship.
EXPERT TAKE
Full Written Buyer Audit
$299/report
A frank, named, written deep-dive on your product page — the way a real buyer evaluates it before giving you placement, a deal event slot, or search visibility.
Up to 500 ASINs bulk analysis
Named ex-buyer written audit
Ranked by revenue opportunity
Delivered in 48–72 hours
Optional video walkthrough
DAY RATE
Hire Us For The Day
$1,500/day
A full working day — content strategy, catalog prioritization, keyword research, A+ brief writing, or launch prep. You get the output, we get the work done.
Full day of dedicated work
Content & keyword strategy
A+ & image brief creation
Catalog prioritization
End-of-day summary + next steps
MONTHLY RETAINER
Ongoing Digital Shelf Partner
Custom
A retained relationship where we act as your outsourced digital shelf team — running audits, monitoring competitors, briefing content updates, and flagging issues before they cost you.
Weekly catalog monitoring
Competitor tracking
Content brief & QA support
Monthly strategy reviews
Direct Slack/email access
LAUNCH PACKAGE
New Product Launch Ready
$2,500/launch
Going live on Amazon, Walmart, or Target? We build the full PDP from scratch — title, bullets, A+ brief, image direction, keyword strategy — optimized for day-one velocity.
Full title & bullet copywriting
Keyword strategy & indexing plan
A+ content brief
Image stack direction
Launch readiness checklist
Common Questions
Is the free tier actually free — no credit card?
Yes. 3 audits a month, no card required. You get the full audit including Google whitespace and competitor analysis.
How is this different from Helium 10 or Jungle Scout?
Those tools are built for sellers who live in the data. Shelf Score is built for brand-side people who need answers fast — and the Expert Take layer gives you a real human with retail buying experience reviewing your listing, not just an algorithm.
Who writes the Expert Take reports?
The ex-Amazon Senior Vendor Manager who built this tool — someone who managed a $XXXm vendor portfolio and spent years on the brand side at Fortune 500 CPG companies running digital shelf strategy. They've been on both sides of the table.
How accurate is the profitability estimate?
It's an estimate based on category benchmarks, not your actual cost structure. Use it as a directional signal. The Expert Take can produce a more precise model if you share your COGS.
Do you work with agencies?
Yes. The Agency tier includes white-label reporting and client workspaces. We also do partnership deals for agencies that want to offer Shelf Score audits as part of their retainer. Reach out.